Work in progress · November 2026
From brand proposal to working app. One place to see and discuss all of it.
In mid-October it began with one proposal for the brand: Contour. Elevation lines around a single dot. The rings are the layers we were given, the dot at the center is you.
Within a week it grew into a website, a pitch deck for Benny and an app for participants. At the end of October warmth came in: linen as the background, Glow at the center.
That is the order below as well. First the brand, then what we built with it.
The board with the foundations of the brand: idea, voice, color, the journey in eight steps and the Contour direction.
The brand in black and white, after Kimberly’s moodboard: greys and paper, Noto Serif Display and Montserrat, imagery, icons, social media and applications.
The brand identity explained: the Contour direction, logo, color, typography and applications in eighteen slides.
A light linen background and one warm color, Glow, for the dot in the mark. With colors, rules and applications.
The one-pager for participants: what Unmapped is, the journey in eight steps, Benny as guide, and how to join.
Benny presents Unmapped: the idea, the method and the program in fifteen slides.
The workspace for participants, with the introduction and modules 1 to 3. Notes are kept. Sign in to take them to any device.
Fifteen post ideas tied to moments in the year, from Singles’ Day to the first day of school. With image, caption and a download for each post.