← Overview · color proposal · October 30
The dot is the point where you stand. Everything in the brand stays as it was, only that point gets color. It begins to glow.
The contour lines stay ink, the space becomes a light linen. One warm color, Glow, for the dot and for at most one other thing per surface. That gives the brand the warmth of autumn without losing its calm.
The same mark, the same letters. On linen the dot is glow; on ink it turns a shade lighter so it stays just as warm.
From 24 pixels down, the favicon version with two lines. Even there the dot stays visibly warm.
Four colors, in this proportion. Glow is the smallest part, and that is exactly why you see it first.
Supporting: stone #6E675C for labels and secondary text, edge #E6E0D4 for lines.
Besides the dot, at most one element gets glow: a button, a label, the point where you are. Two is already too many.
On ink, glow becomes #D2683C. That keeps it just as warm and readable, at 5.2 : 1 contrast.
Glow is flat. No shadow, no halo, no gradient. The warmth is in the color itself.
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