Beyond the map you were given.

01 · The map

From birth we draw a map of the world and of ourselves. Our senses draw some of the lines, our upbringing the rest.

02 · The mask

Slowly that map becomes a mask: how we learned to be. We chose almost none of it.

03 · The territory

Unmapped is about the territory beyond that map. There you meet who is underneath the mask.

In one sentence

For people who sense they are more than the roles they play, Unmapped is a guided journey of self-discovery that takes us from thinking, to seeing that we think, to questioning what we think.

Why this way

We promise honesty, not change. That fits a journey with no right or wrong, and it is a promise you can always keep.

Start where the map ends.

For buttons and campaigns.

There has never been another you.

Warm, for social.

Knowing yourself, not just about yourself.

Closest to your own sentence.

Observe. Question. Experience. Again.

As a closing line under every module.

The rings

The layers we were given: senses, upbringing, culture.

The dot

You. Always in the center, even when you cannot see it yet.

The open ring

The outer ring is not closed. The map is never finished.

Positive, on white or light gray.

Negative, on black.

Small: 96, 48 and 24 pixels. For the favicon at 16 pixels we will still make a simpler version.

Ink

#111111

Text, logo and solid areas.

Graphite

#4A4A4A

Body text, second level.

Stone

#767676

Labels and the observed thought.

Mist

#D9D9D9

Lines, and text on black.

Paper

#F2F2F2

Quiet backgrounds.

White

#FFFFFF

Space. The most important color.

Instrument Sans · for what we say

Aa

Beyond the map you were given.

Regular, Medium and SemiBold. Clear and friendly, without frills.

Fragment Mono · for what we measure

Aa

117,000,000,000 · 03 / 08

Step numbers, ages and labels, like the numbers on a map.

01 / 08

Awakening

Noticing that we think.

02 / 08

Awareness

Learning to watch ourselves.

03 / 08

Our Story

Our life, in chapters of seven years.

04 / 08

Our Conditioning

What is natural, and what only became familiar.

05 / 08

Our Being

Experiencing before naming.

06 / 08

Our Shadow

The parts we’d rather not see.

07 / 08

Our Values

What our actions say we care about.

08 / 08

Integration

Living from what we discover.

We walk alongside.

We say we and let’s. We travel along, we do not teach.

Let’s start small. Let’s notice what we are thinking.

Questions before answers.

We ask more than we tell, and sometimes leave a question open.

Who taught you that? And do you still agree?

Leave room.

Short sentences. Now and then a pause, so something can land.

Think about that for a moment.

No right, no wrong.

No judgment, not even about fear or jealousy. Everything is discovery.

There is no right answer here. Only an honest one.

Feet on the ground.

Concrete and everyday. No spiritual words, no big promises.

Notice the voice that says you’re not good enough. Whose voice is it?

Become the best version of yourself.

Let’s meet the version that’s already here.

No self-improvement.

Unlock your full potential in 30 days.

Take your time. There is no finish line.

No empty promises.

Align your energy with your higher self.

Notice what your body does when you say no.

Never vague.

You need to stop overthinking.

Let’s look at what we’re thinking.

Never preachy.

Let go of your toxic patterns.

What might this pattern be protecting?

No judgment.

Social post, 4:5

Module cover, A4

Poster, A2

Workbook exercise page, A4

Business card, 85 × 55 mm. The pattern is calculated from your name.

The brand proposal

unmapped.web.manuelbus.nl/board

Everything from this presentation on one page, with all applications. Click an application to see it large.

The pitch deck

unmapped.web.manuelbus.nl/pitch

The presentation you use to introduce Unmapped to participants and partners. Browse with the arrow keys.